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All-New MG4 EV Urban

from £23,495

The MG4 Urban is a new electric hatchback that offers a blend of practicality, affordability, and advanced technology. It is designed to be an entry-level EV, making electric ownership more accessible to a broader audience. The Urban is positioned as a B-segment car, offering class-leading space and a range of up to 258 miles on a single charge. It features a 43kWh battery for the Comfort Standard Range and a 54kWh battery for the Comfort Long Range, with a 158bhp motor. The Premium Long Range version offers even more space and equipment, starting at £27,995. The MG4 Urban is built on a new platform, enhancing its rigidity and lower the center of gravity, while maintaining front-wheel drive for better handling. It also includes five drive modes, four regenerative braking levels, and a seven-year warranty, providing a comprehensive package for its price.



Contact Unity Automotive, your local MG dealer in Coventry, to book a test drive today.

CO2
0 (g/km)
MPG
134 MPG
Engine
up to 428 BHP
0-60
3.8 SECONDS

Offers

Urban Ranger

Range anxiety is real. The MG4 EV Urban makes it less so.

Up to 258 miles* of WLTP range from the 53.9kWh battery means you’re free from having to check the percentage every five minutes. A heat pump comes as standard so winter doesn't ruin your range the moment temperatures drop. And when you do need to charge, 10–80% takes just 28 minutes^.

Five drive modes – including Sport when you're feeling it – adapt to your rhythm. Regenerative braking captures energy every time you slow down, making city driving more efficient without thinking about it and front-wheel drive keeps things predictable and planted.

 

Stylishly Equipped

Keyless entry means you're already inside before you've found your keys.

Inside, ambient lighting sets the atmosphere whilst the six-speaker audio system has depth and clarity*. The heated seats and steering wheel is a small luxury that makes winter mornings considerably less grim and a tiny bit glorious*. Space, comfort, and thoughtful equipment you'd expect from something twice the price. How civilised.

*Available as standard on Premium Long Range

LIVING WITH IT

Cables are annoying. The MG4 EV Urban quietly removed them all.

Wireless Apple CarplayTM and Android AutoTM sync with your phone the moment you get in whilst wireless charging* keeps it topped up. Online apps* like Spotify, YouTube, TikTok, and Amazon Music are seamlessly integrated and ready to go which means no fumbling for cables in the dark. Just seamless connection that works with your flow.

*Wireless charging and online apps available as standard on Premium Long Range

Urban Intelligence

You can't predict city traffic. But you can be better prepared for it.

Cyclists appear from nowhere. Traffic changes rhythm suddenly. The MG4 EV Urban's ADAS systems handle these moments quietly and effectively – intervening when it matters, staying silent when it doesn't. Think of it like a tiny digital co-driver keeping watch.

All of this is built on a foundation of seven airbags as standard and a 5-star Euro NCAP crash test rating – the highest independent safety certification available.

ntrol enhances the sporty driving experience and enables acceleration from 0 to 62 mph in just 3.8 seconds.

MG Pilot Custom

Emergency braking steps in for sudden stops. Lane-keeping assists when you drift. Blind spot detection watches your periphery. MG Pilot's Custom Function is the clever bit – set your preferred ADAS settings once, and they can easily be recalled each time you drive. Set once, sorted.

Genuinely generous space

City cars are usually cramped. This one isn't. Nobody arrives folded like origami. The rear seats are sized for actual adults, not theoretical ones. Up front, 6-way adjustable heated seats let you find your position and stay comfortable*.

*Heated electric seats available as standard on Premium Long Range

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Unity Automotive Group Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Unity Automotive Group Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only. We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.

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