Our Story.

The roots of Unity Automotive started out in Tredington back in 1980 as Cross Roads Garage, a family run Subaru and Isuzu dealer. That’s where our CEO, Jon Mathers, began his career in 1985. His simple approach, look after your customers and they’ll keep coming back is still the backbone of everything we do today. Jon expanded the business adding further dealerships and forming Unity Automotive Group in 2010.

In April 2022, Jon stepped into the CEO role and appointed Tim Huxley as Managing Director to help drive the business forward further. Today, Unity has grown into one of the most diverse motor groups in the Midlands, now operating seven dealerships and a dedicated vehicle preparation and parts centre Our sites are:

Tredington – Subaru, Isuzu & KGM

Leicester – Fiat & Jeep

Balsall Common – Jeep, LEAPMOTOR, Subaru, Isuzu & KGM

Coventry – MG

Oxford – Alfa Romeo, Fiat, Abarth, Jeep, Dodge/Ram & GMC

Cheltenham – Fiat, Jeep, Fiat Professional Vans, Alfa Romeo & Abarth (opened July 2025)

Warwick – Fiat, Abarth & Fiat Professional Van Centre (Grays of Warwick acquired May 2024))

Warwickshire – Vehicle Preparation & Parts Distribution Hub (opened Jan 2024)

From a single garage in Tredington to a network of sites across Warwickshire, Oxfordshire, Gloucestershire and the Midlands, Unity Automotive continues to grow.

Unity for us means bringing people, brands and service together all with one focus: loving our customers. What does Unity mean to U?

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Finance options

Manage your new or used car purchase with our suite of flexible vehicle finance options.

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Sell your car

Guaranteed trade in value for your existing car and we'll collect from you.

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Dealer locator

Our friendly team look forward to meeting you at one of our 7 modern dealerships.

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Unity Automotive Group Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Unity Automotive Group Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only. We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.
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